Open and Easy

The global financial markets are facing the common challenges that the existing financial institutions could only satisfy only few customers’ needs due to the legacy business model and systems and losing them with bad user experience. The financial firms must be more open which is from technology architecture to business model and be easier for users to use and with more personalized services. The trend of this transformation is an inside-out change management, refreshing the mindsets of whole organization and bring strategy on the ground to planning and execution in an agile approach.

About RootAnt

Founded in 2013, RootAnt transforms with global financial institutions to create and upgrade financial systems and platforms to be Open and Easy. RootAnt has now cooperated with clients and partners in more than 10 countries with offices located in Singapore, Shanghai, Hong Kong and Chengdu - about 40 team members in total.

The philosophy behind “RootAnt”

Always think and act from the “Root”, accumulating efforts as tiny as “Ant” to be Greatly valuable.


  • Bank
  • Broker
  • Wealth Management

Products and Services

  • Upgrade
  • Create

Training and Workshop

For transformation and change management through an organization, the legacy “mindset” is always the biggest challenge. Taking the Google “Design sprint” methodology into financial industry, a series of training courses and workshops – “Agile design thinking for financial industry” created by RootAnt are the starting point for the financial firms to step onto the new land, helping from the executive level to the execution team, how to think and act in an agile way.

Front-end replacement

As skin, the front-end is the first impression for the users. Modern design UI is always more attractive. Later on, user-friendly and easy-to-use UX makes user stay.As the legacy system is very hard to change, redesign UX/UI and integrated with existing back-end API is the easier and first step. Besides the financial App and platform front-end, RootAnt also design data visualization into a more effective and impressive way.

Middle layer (Open API layer) and Integration

As the core system is very hard to change, after data governance, RootAnt builds a middle layer with Open APIs, upon which to expand more services with the Open architecture and improve user experience. The middle layer could enable one account cross systems and with much less cost to integrate more applications, which could provide users with more access to internal and external products and personalized services.

Analytics engine and User engagement

Analytics engine especially in user behavior data analysis is the “pen” to draw the future roadmap for user experience improvement and updating the user portrait of the financial firm, which is the foundation of personalized services. RootAnt helps clients to build and integrate the analytics engine, which is the foundation for personalized service. User engagement applications such as Rewards, Referral and Gamification, bridge the financial firms to young generation and retain users.

New Financial Platform and Application

RootAnt also helps financial firms to design and develop open and easy financial platforms built with modularity at its core, which is a deep suite of fully integrated back-end, middleware and front-end Apps, connecting with open APIs.

Media & Press